Adblock Plus (ABP) is an open-source[9][10] content-filtering and ad blocking extension developed by Eyeo GmbH (Wladimir Palant), a German software developer. The extension has been released for Mozilla Firefox (including Firefox for mobile[11]), Google Chrome, Internet Explorer, Opera, Safari, Yandex Browser and Android.
In 2011, AdBlock Plus and Eyeo attracted considerable controversy from its users when it introduced an "Acceptable Ads" program to allow "certain non-intrusive ads" (such as Google AdWords) to be allowed under the extension's default settings. In 2013, the Financial Times reported that Google, Microsoft, and other major companies in the web advertising business had been paying Eyeo upwards of $120 million per year for their ads to be whitelisted. As a result, developers have created competing adblockers such as UBlock which do not have Acceptable Ads programs
In 2011, AdBlock Plus and Eyeo attracted considerable controversy from its users when it introduced an "Acceptable Ads" program to allow "certain non-intrusive ads" (such as Google AdWords) to be allowed under the extension's default settings. In 2013, the Financial Times reported that Google, Microsoft, and other major companies in the web advertising business had been paying Eyeo upwards of $120 million per year for their ads to be whitelisted. As a result, developers have created competing adblockers such as UBlock which do not have Acceptable Ads programs